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Ulta Beauty To Carry Undefined Beauty

Products are available online now, in-store on October 30.

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By: TOM BRANNA

Editor

Undefined Beauty, an inclusive beauty and wellness brand, is now available on Ulta.com. The brand will be available in 634 Ulta Beauty locations within Conscious Beauty at Ulta Beauty on October 30. The brand was founded in 2018 by Dorian Morris, who was determined to democratize beauty and undefine the industry with an unapologetic, uncompromising, unfiltered approach to plant-based wellness. “The beauty/wellness industry has historically had one face and I believe we all deserve access t...

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